In today’s globalised economy, it is essential that marketing efforts are able to transcend international borders.
To gain an appreciation of the various cultural, regulatory and political issues that exist in transferring marketing strategies into different countries and the impact this can have on both consumers and the organisation.
To understand a variety of methods that organisations use to coordinate their international marketing efforts.
To learn better evaluation of international marketing environment and critically evaluate the various challenges that organisations face.
To gain the knowledge and the ability to work effectively with marketing teams internationally and to study marketing at a higher level.