RSD International Marketing


Why Get The RSD?

In today’s globalised economy, it is essential that marketing efforts are able to transcend international borders.
To gain an appreciation of the various cultural, regulatory and political issues that exist in transferring marketing strategies into different countries and the impact this can have on both consumers and the organisation.
To understand a variety of methods that organisations use to coordinate their international marketing efforts.
To learn better evaluation of international marketing environment and critically evaluate the various challenges that organisations face.
To gain the knowledge and the ability to work effectively with marketing teams internationally and to study marketing at a higher level.

Learning Outcomes

Analyse how effective marketing contributes to business strategies in an international context
Present different international marketing approaches for multinational, global, transnational or meta-national contexts.
Evaluate entry to a selection of international markets and define the key success factors
Debate how the elements of the marketing plan can be adapted or standardised across international markets

Entry Requirements

Relevant Work Experience in The Field/ High School Level Qualification.

Course Content

Scope and definition of international marketing.
Rationale for why organisations seek to internationalise marketing.
Key global macro and customer trends influencing international marketing.
Marketing’s role in contributing to the business strategy in an international context.
Factors that influence internationalisation.
Setting an appropriate international marketing strategy to meet objectives.
Different routes to market.
Critical evaluation of international markets
Risk management and contingency planning in relation to volatile markets.
International marketing approaches.
Assessing international market competition.
Assessing international market performance.